Monthly Archives: March 2014

  • Up close and personal, in more ways than one, Media Week

    In a dark hallway waiting to go on stage at the Internet Advertising Bureau conference on real-time advertising, I found myself being fitted for a microphone in close proximity to the Financial Times‘ commercial director of digital advertising, Jon Slade. He charmingly turned … Continued

    March 27, 2014

  • ARF and ANA seek new metrics, Warc*

    BEVERLY HILLS: The Advertising Research Foundation (ARF) has joined up with the Association of National Advertisers (ANA) and other marketing thought leaders to embark on “a new level of collaboration” to improve cross-media measurement. via ARF and ANA seek new metrics: … Continued

    March 27, 2014

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